篇名 | 印尼移工對臺灣旅遊阻礙、滿意度及重遊意願之研究 |
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卷期 | 9:1 |
並列篇名 | The Research of Indonesian Migrant Workers’ Travel Constraint, Satisfaction and Revisit Intention toward Taiwan. |
作者 | 宋永坤 、 賴宏昇 、 楊茂祥 |
頁次 | 053-072 |
關鍵字 | 印尼籍移工 、 旅遊阻礙 、 滿意度 、 重遊意願 、 Indonesian Migrant Worker 、 Travel Constraint 、 Satisfaction 、 Revisit Intention |
出刊日期 | 201406 |
本研究旨在探討印尼籍移工在臺旅遊阻礙、滿意度及重遊意願三者之關係。透過此研究,除了可以協助政府、觀光相關產業,瞭解印尼籍移工的旅遊限制外,還可以進而制定政策或策略,降低旅遊阻礙,並提升其在臺重遊意願及機會。問卷發放以臺北市印尼籍看護工為研究對象,採用分層抽樣方式在臺北車站、臺北地下街進行調查,總計回收220份有效問卷,並以結構方程式(SEM)進行統計分析。本研究發現印尼籍移工的旅遊阻礙會負面影響其滿意度與重遊意願;滿意度會亦正向影響重遊意願。因此,研究建議經營者及政府機關,除了應努力降低印尼籍移工在臺旅遊阻礙的因素;更應提高其滿意度,進而才能有效提升其在臺重遊意願。
The purpose of this study was to investigate the relationships among travel constraint, satisfaction and travel intention for Indonesian migrant workers in Taiwan. Through this research, it can assisted that government and tourism-related businesses understand the Indonesian migrant workers’ travel restrictions, so they can make policies or strategies to reduce Indonesian migrant workers’ travel constraints in order to raise their travel intentions and opportunities in Taiwan. Hence, questionnaires were collected at the Taipei Main Station and Taipei underground shopping center, using the stratified sampling. A total of 220 questionnaires were returned and SEM was used to analyze the data. The study found that travel constraint directly negative impacts on satisfaction and revisit intention, as well as, satisfaction would positively impacts on the revisit intention. The findings suggested that tour operators and government agencies should endeavor to reduce Indonesian migrant workers’ travel constraint in order to improve their satisfaction, and thus to enhance their revisit intention.