無論是提高產品與品牌曝光度或是宣傳企業形象，廣告行銷都是大多數企業與商家採用的主要方法。生活環境中充斥了行銷資訊，廣告很容易被忽略，如何讓廣告更貼近生活，將是廣告行銷公司需要努力的方向。TOLiFE廣告平台以安裝在計程車上的車上機作為廣告媒體，可以將廣告近距離呈現在乘客面前，並提供數種人機互動式廣告類別，讓乘客在與行動載具互動的過程中，由乘客主動拉近與產品間的距離，不再只是被動地接收廣告資訊。本文將會介紹一車載互動數位媒體廣告平台，包含後端廣告上架與管理系統、計程車車上機與廣告空派更新系統。廣告主可向平台購買計程車廣告時段，並於後端管理系統上架廣告素材，透過3G網路將廣告素材派送至計程車車上機，俟乘客上車後再播放廣告，並將播放紀錄回傳至後端伺服器。本平台能夠協助廣告主提升廣告的有效觀看次數；平台提供的多樣化廣告類型也能滿足廣告主形形色色的需求，替廣告商招攬更多客戶；更可以藉由新奇的互動式廣告來豐富乘客的搭車時間，達到廣告主、廣告商與一般民眾三贏的局面。

Advertising is the major way what most enterprises and retailers take to propagate their product,brand awareness or their image. Nowadays, people are getting used to the advertising information aroundthem, thus ads become easier to be ignored. The marketing company must develop a better way to grabcustomers’ attention and make the ads deeply closing to the people’s daily life. Our platform, TOLiFE, is anexciting new platform which takes advantage of mobile internet device(MID) on taxis as a marketing medium,nearly delivers the ads to passengers, provides several interactive multimedia commercials to shorten thedistance between the product and passenger by the interesting interactive experience with MID.In this paper, we will introduce a revolutionizing interactive vehicular digital multimedia advertisingsystem, including a back-end ads management system, MID on taxis and an on-the-air content updating system.We can help content providers guaranteeing their ads’ impact, reach the requirements of many kinds of contentproviders by the various types of ads on MID, and take away the bore from the passengers’ taxi-time.