本研究主要目的在探討學校運動場館假設市場價值效益評估，以檢視學校運動場館非經濟效益之影響，並改善成本效益分析無法納入非經濟性影響效果之因素。本研究方法以自行發展之「學校運動場館條件評估問卷」進行問卷調查，針對北部某大學400名游泳館受訪者為樣本，透過條件評估法(contingent valuation method, CVM)之支付卡法為誘導支付工具，讓學校游泳館受訪者填寫願付價格(WTP)與願受補償(WTA)。結果顯示，游泳館受訪者在Probit、Logit與Tobit迴歸模型下，「平均每次使用時間」、「健康休閒認知」構面顯著影響學校運動場館非使用效益之WTP模型，學校每學期之運動場館之非使用效益價值約為9,274,953元至18,797,660元，每人平均願付價格落在311.47至631.26元之間。結論：學校運動場館管理者應制定合理之價格，並重視學校運動場館之使用品質與管理，以增加使用率，進而提升運動場館使用效率。

Purpose: This study is aiming to investigate the use benefits of school sports facilities by using the contingent valuation method (CVM), examining the effects of non-use value benefits and improving the factors of cost-benefit analysis that could overlook non-economic effects. Methods: A questionnaire, “The Assessment of Conditions for Sports Facilities,” was designed and administered to 400 natatorium users from a university in Northern Taiwan. A Payment Card Method in CVM was selected as the elicitation format, ensuring that the 400 respondents could liberally fill in an amount based on their willingness to pay (WTP) and their willingness to accept (WTA) by using the natatorium. Results: The natatorium users under the Probit, Logit, and Tobit regression models, showed that “average time per use” and “recognition of health and leisure” significantly affected the non-use benefits in the WTP model, and that the value of non-use of the sport facilities ranged from approximately NT$ 9,274,953 to NT$ 18,797,660 per semester. The amount that average people are willing to pay ranges from NT$ 311.47 to NT$ 631.26. Conclusion: The administrators of the sports facilities should establish a reasonable price range and value the importance of quality and management of sports facilities to increase the utilization rate, and thereby raise the use-effectiveness.