台灣高等教育世界排名的滑落與大學入學人口的萎縮，導致高等教育領導者面臨空前困境與挑戰任務，教育部最近提出的”高等教育創新與轉型方案”(2015/3/28)正是揭櫫台灣高教轉型已刻不容緩。中國大陸則有鑑於產業升級與人才需求的壓力，教育當局也已正視大學生的學用配套與畢業上崗的整體戰略面議題，日本則因少子化及高齡化對策整備及早進行，故公私立大學已有相當程度轉型因應。本研究從而導入創新機制模型，運用亞太高教體系進行複數個案初步探索討論與質化評價，進而分析高等教育領導者的可行整合創新策略與政策選擇工具。

Recently, MOE (Ministry of Education) in Taiwan has just released a Road Plan for Renovation (Mar.28, 2015) of higher education due to mounting pressure for quality assurance of university education as well as the ever-shrinking number of collegial student’s population. Meanwhile Education Authority in China has also moved toward a consolidating structure of higher education so that university graduates could meet the demand of human resources required in current development stage. University in Japan, as the population aging and shrinking process has been in decades, has somehow adapted and transformed relatively successfully. In this paper, we will first identify those challenges facing modern leaders of higher education across the strait and propose an Integrative Innovative Business model, together with policy options such as: Spin off business, Joint venture, off shore education service and Business training home base. It is highly advised that education leaders should use this business model to align their core education business so that global competitiveness could be attained. The five essential elements of this creative business model include: Creativity, Catch, Cash, Commitment and Culture. We find that the culture factor, namely right atmosphere of learning and trust in higher university, is most important and it cements the other four factors together and let them work to deliver the irreplaceable value to all stakeholders in a university (students, faculty, board members in private university, parents, and society in a whole). Multiple case study method and qualitative evaluation are used to demonstrate how education brand value and competitive position of higher university are strengthened in the context of 5C Innovative business model. Deviances from this model are analyzed and policy remedial actions suggested.