本研究採用問卷收集資料，以大學生為研究對象，探討背景、生活型態及兼職工作對其消費 決策型態及消費類型之影響力，其中消費類型乃針對目前的流行數位商品與菸酒。抽樣以地區與公 私立大學為層級，採分層隨機抽樣方法。研究分析方法除了量表之信、效度與項目分析外採用多 元迴歸分析（Multiple- Regression Analysis）、多變量分析（Mutivariance Analysis）、卡方（Kai- Square）檢定與t檢定等方法。 本研究實證分析結果顯示，不同背景之大學生兼職狀況有顯著差異，並且大學生之背景、生活 型態、兼職狀況對其消費決策型態以及消費類型皆有顯著影響力。依據實證分析結果，建議教育相 關單位應加強學生之消費與生活教育，輔導學生兼職工作，學校、雇主與學生三方面適當的配合與 協調，將可創造三贏之局面。

Questionnaire survey approach is employed in this research to investigate the effects of demographic variables, life style and part-time jobs on the college students´ consumption decision style and the consumption of fashionable digital goods, cigarette and wine. Stratified random sampling method is used to get samples wherein district, private and public school, and college are taken as stratification. Quantitative methods include Reliability and Validity Assessment, Multiple Regression Analysis, Multivariance Analysis, Kai-Square and t Test. The research found that there were significant differences in the part-time job condition among college students with different backgrounds. Moreover, college student´s background, life style, and part-time job condition significantly influence their consumption decision style and types of consumption goods. The empirical results support our theoretical model, therefore we suggest those institutions of education enhance college student´s consumption and life education and provide advisory services of taking part-time job. We believe everyone would be better off as long as appropriate cooperation and coordination are well aligned among school, employer and students.