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台灣中醫臨床醫學雜誌

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篇名 由法令來看中醫醫療廣告
卷期 20:1
並列篇名 The Act and Regulations about Chinese medical advertising.
作者 葉育韶
頁次 067-073
關鍵字 法規命令中醫醫療廣告medical advertisingActRegulations
出刊日期 201408

中文摘要

凡走過必留下痕跡,廣告之目的是在傳播與招攬不特定之人近入消費,在台灣的法規是規定「醫療廣告」不是商業廣告之一部分,兩者之差別在於「醫療業務」之執行。而「醫療業務」包含「醫療行為」與「醫療機構」,本文在於探討法令對於中醫醫療廣告(包含機構、人員、廣告內容)之保護與約束。

英文摘要

Where will leave traces through the purpose of advertising is to spread
and to attract a particular person is not nearly into consumer regulations
in Taiwan is a part of "medical advertising" is not a commercial
advertising requirements, the difference was that "health care operations"
as execution. The "medical services" including "medical act" and
"medical institutions", this paper is to discuss (personnel, advertising
content includes institutions) of the Act for the protection and restraint
Chinese medical advertising.

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