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組織與管理 CSSCITSSCI

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篇名 顧客承諾與情緒勞務之關係:情感承諾的調節作用
卷期 7:1
並列篇名 The Relationship between Commitment to Customers and Emotional Labor: The Moderating Role of Affective Commitment
作者 黃品全韓明娟
頁次 083-114
關鍵字 自我決定情緒勞務調節焦點顧客承諾self-determinationemotional laborregulatory focuscommitment to customerTSSCI
出刊日期 201402
DOI 10.3966/199687602014020701003

中文摘要

本研究從Meyer承諾— 動機整合模式的觀點, 闡釋不同型態的顧客承諾 (情感、規範、持續)對正面一致、深層飾演、表層飾演等情緒勞務之個別作 用,並檢視情感承諾在規範及持續承諾的作用中所具備之調節意涵。在以縱貫 面研究設計對208位旅館服務人員之有效樣本中發現,情感承諾與正面一致呈 正向關係,與表層飾演則呈負向關係;規範承諾與深層及表層飾演呈正向關 係。此外,情感承諾的調節分析發現,情感承諾能弱化規範承諾對深層、表層 飾演的正向作用,亦能弱化持續承諾對表層飾演的正向作用。研究結果不僅顯 示Meyer的整合模式在顧客承諾與情緒勞務研究的適用性,也提供了進一步的 管理及實務意涵。

英文摘要

Based on the integrative model of employee commitment and motivation, this study elucidated the relationships between commitment to customers and emotional labor. Specifically, we tested the influences of affective, normative and continuance commitment on positive consonance, deep acting and surface acting, and the moderating effects of affective commitment. Results obtained from a longitudinal design with the sample of 208 employees at hotels showed that affective commitment was positively related to positive consonance and negatively related to surface acting. In addition, normative commitment could exert positive effects on deep and surface acting. As predicted, affective commitment was not only proved to moderate the relations of normative commitment to deep and surface acting, but also to the relation of continuance commitment to surface acting. Moreover, the influences of normative and continuance commitment on the proposed acting strategies were stronger when affective commitment was low. In conclusion, this study validated Meyer’s integrative model in the explanation of commitment to customers on emotional labor research. Implications for research and practice were further discussed.

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