國家設立國家森林遊樂區有其所需要達成的政策目標。本論文對於國家森林遊樂區的行銷策略提出6Ps，除了一般4個P：產品（product）、價格（price）、通路（place）及促銷（promotion）外，另再上2個P：政策(policy)與公私協助夥伴(partnership)。本論文採用文獻研究法、深度訪談法、SWOT分析法，以滿月園國家森林遊樂區為個案探討的國家森林遊樂區行銷策略；分析本個案，發現本論文的研究，加上政策策略分析與公私協助夥伴具有優異性，提出了著重生態旅遊政策作為、災防政策作為，以及必須增加策略聯盟的人才，方有助於國家森林遊樂區之行銷，並提供主政機關的參考。

National forest recreation area is established to achieve certain objectives of governmental policies. In this case study of Manyueyuan National Forest Recreation Area, the author proposes 6Ps for marketing strategies, more than the usual 4Ps ( Product , Price , Place and Promotion). The others are Policy and Partnership. This case study is conducted with literature review, in-depth interviews, and SWOT analysis to explore the marketing strategies of national forest recreation area, and finds that policy strategy analysis and public - private partnerships are very useful for marketing National Forest Recreation Area. The author also recommends eco-tourism policy proposed act, disaster prevention policies as well as the need to increase strategic alliances talent can contribute to national forest recreation area marketing for the authorities.