本研究目的旨在了解屏東縣國小教師對生態旅遊的認知與態度之現況、不同背景變項及參與狀況在 生態旅遊認知與態度之差異情形，進而探討國小教師在生態旅遊認知及態度間之關係。本研究採問卷調 查法，以自編問卷「國小教師對生態旅遊認知量表」及「國小教師對生態旅遊態度量表」為研究工具， 針對屏東縣公立國民小學教師進行抽樣。共發出問卷數400 份，回收問卷數391 份，有效問卷數375 份， 有效回收率95.9%。問卷資料利用SPSS For Windows 12.0 統計套裝程式，以描述性統計、單因子多變量 變異數分析、Scheffé 法事後比較及Pearson 積差相關等統計方法進行分析，結果發現：屏東縣國小教師 對生態旅遊的認知相當高，且態度亦相當積極，均達中上程度；不同背景變項之國小教師在生態旅遊認 知上沒有顯著差異；不同參與狀況之國小教師在生態旅遊認知上有顯著差異的變項，是「是否曾從事生 態旅遊活動」，其他變項則未達顯著差異； 不同背景變項之國小教師在生態旅遊態度上沒有顯著差異； 不同參與狀況之國小教師在生態旅遊態度上有顯著差異的變項，是「是否曾從事生態旅遊活動」，其他變 項則未達顯著差異；國小教師對生態旅遊認知與態度具顯著正相關。

The purpose of this research was to understand the cognition and attitude toward ecotourism among elementary school teachers in Pingtung County, the impact of different background variables in the ecotourism cognition and attitude, and then to explore the relationship between the cognition and attitude of ecotourism among these teachers. This study adopted questionnaire surveys, which were the scale of ecotourism cognition of elementary school teachers and the scale of ecotourism attitude of elementary school teachers, compiled by the researcher. The participants were the elementary school teachers in Pingtung County. Four hundred questionnaires were sent out. 391 were back, and 375 were valid responses among them, which reached a return rate of 95.5%. The collected data were analyzed through SPSS 12.0 for Windows with Descriptive statistics, descriptive statistics, one-way MANOVA, post-hoc analysis of Scheffe method, and Pearson’s correlation. The results of this study were as follows: The level of ecotourism cognition for the elementary school teachers in Pingtung County is truly high, and their attitude is positive as well, reaching at least medium-high level. Teachers with different background variables have no significant differences on the cognition toward ecotourism. The cognition toward ecotourism of teachers with different participating conditions have a significant different background variable which is “have ever participated in ecotourism activities”, and there was no significant difference for other different background variables. Teachers with different background variables have no significant differences on the attitude toward ecotourism. The attitude toward ecotourism of teachers with different participating conditions have a significant different background variable which is “have ever participated in ecotourism activities”, and there was no significant difference for other different background variables. This research found the significant correlations between elementary school teachers’ cognition and the attitude toward ecotourism.