本文係針對文化部所遴選出的五個台灣品牌團隊：雲門舞集、明華園戲劇團、朱 宗慶打擊樂團、紙風車劇團、優人神鼓，以質性研究方式進行個案探討，從團隊發展 歷程、品牌特色與風格、困境與挑戰等面向論述，最後提出個別團隊之SWOT 綜合 性分析，以探究目前台灣品牌團隊現況、困境與展望，並提出表演藝術團隊在文創市 場發展趨勢之結論與建議。

Based on qualitative research method, this paper makes a case exploration on five Taiwan brand teams, namely, Cloud Gate Dance Theatre, Ming Hua Yuan Arts & Cultural Group, Ju Percussion Group, Paper Windmill Theatre and U-Theatre selected by the Ministry of Culture. From team development course, brand features and styles, difficulties and challenges, the paper gives a detailed explanation on each aspect. Finally, it puts forward a SWOT comprehensive analysis of the individual teams to explore the current situation of Taiwan brand teams, difficulties and expectations as well as conclusion and suggestions for improved performance of the art teams under the development trend of the cultural creation market.