本研究以台中市從事親子旅遊的家長為研究對象，並利用文獻回顧及問卷調查，探 討台中市居民從事親子旅遊之旅遊動機、偏好與滿意度，並探討人口變項在此三者間之 差異及與三者間的相關。本研究以臺中市8所國小為抽象對象，以便利抽樣抽取320份 樣本，總計回收293份，有效樣本為276份(86.25%)。 研究發現：首先，旅遊動機以「為了和家人培養感情、增進情誼」認同度最高；而 旅遊偏好以「環境品質優良的旅遊景點」最高；旅遊滿意度以「從事親子旅遊是一個令 人非常滿意的經驗」最高。此外，不同「性別」與「教育程度」在旅遊動機上達到顯著 差異；不同「年齡」與「教育程度」在旅遊偏好有顯著差異；不同「性別」、「教育程度」 與「每月家庭平均收入」則均在旅遊滿意度上達到顯著差異。親子旅遊的遊客旅遊動機 與旅遊偏好及旅遊滿意度均部份顯著正相關。

The purpose of this study was to analysis Taichung citizens’ traveling motivation, preference and satisfaction for family travel. This study also inquired into the effect of people’s different personal backgrounds on their traveling motivations, traveling preference and traveling satisfaction, respectively. Correlations among the above three factors were analyzed. This study adopted purposive sampling. A total of 320 questionnaires were completed, of which 276 were valid. The response rate was 86.25%. The results we found ： First, in terms of traveling motivations, “Improving the relationship among family members” reached the highest level of recognition. In terms of traveling preference, “high quality environmental tourist spot” reached the highest level of recognition. In terms of traveling satisfaction, “Family travel is a satisfying experience” reached the highest level of recognition. Second, gender and educational attainment were two significant variables in Taichung citizens’ traveling motivation. Age and educational attainment were two significant variables in Taichung citizens’ traveling preference. Gender, educational attainment and family income were three significant variables in Taichung citizens’ traveling satisfaction. Third, it was found that Taichung citizens’ traveling motivation had partial significant correlation with their traveling preference and traveling satisfaction.