全球電子產業關鍵技術長期被少數已 開發國家大廠所掌握，造成知名品牌的資 訊應用產品在價格與功能上，皆無法滿足 新興開發中國家的需求。然而，這些國家 地區有著廣大的消費市場，卻被主流市場 所忽視，山寨手機的成功發展，即為滿足 此類市場的廣大消費者之需求。隨著山寨 手機的成功發展模式，山寨現象已逐步擴 展到其他3C 產品，廠商欲將山寨手機的發 展模式複製到筆電，期能開創另一個破壞業的創新模式與競爭策略，以及探討山寨 筆電依照此發展模式運作時所面臨的挑 戰，並思考突破瓶頸的策略，以此提出結 論與建議供業界參考。 性創新商機。本研究即在探尋山寨手機產

The key technologies of the global electronics industry have long been monopolized by a few large manufacturers in developed countries. IT products falling under major brands have been unable to meet the needs of new rising economies in terms of both price and function. However, vast markets exist in these countries and regions have been ignored by the mainstream markets, forcing local manufacturers develop their own products in order to cater to the needs of local consumers. The successful development of Shan Zhai mobile phones has proved this point.With the successful innovation business model, the imitation phenomenon has gradually spread to other 3C products. Therefore, manufacturers are eager to apply the developmental model to NB, hoping to create more new business opportunities through disruptive innovation. This study has probed into the competitive strategy and innovation displayed by the Shan Zhai mobile phone industry, and discussed the challenges that the Shan Zhai NB industry is facing with its development based on this developmental model, along with strategies that may help to overcome the bottleneck, in order to provide a reference for the industry.