在危機傳播研究領域中，情境危機傳播理論日益成為學界和業界關注的焦點。情境危機傳播理論認為，組輯與公眾的「闡係史」將會影響到公眾對於當前互動的詮釋，利益關係人(stakehol，甜。在組織危機的化解中亦扮演了至關重要的角色。但該理論並未對『利益關係人」此一概念做出明確界定，也使得後續研究產生了困難。因此，本文嘗試透過對「刺益關係人」的細分，深化情境危機傳播理論的相關研究。從保持理論主體一致性的角度出麓，筆者選擇借用企業社會資本的概意，對企業的刺益關係人進行解讀。在分析總結前人研究成果的基體上，將企業社會資本劃分為內部社會資本和外部社會資本兩大部分，並在此基睡上將企業內、外部社會資本.~分為橫向、縱向及社會開係社會 資本三個維度，從而將企業社會資本I~ 分 為六個部分。每個部分的社會資本分別對 應企業內、外部不同的利益關係人，而使 對企業利益關係人的研究轉化為對企業社 會資本的研究，耶為情境危機傳播理論的 進一步蟄展打下基面。在理論分析的基礎 上，本文結合強生、富士康、肯德基三個 典型企業危機傳播的案例進行深入分析， 並對企業應當如何借用社會資本化解危機 提出建議。

Situational Crisis Communication Theory (SCCηhas been more and more popule field of Crisis Communication studies. 。ugh SCCT, the relonship history between the org:ization and the public will affect how the public understand e current interaction. Stakeholds play a crucia1 role in settlement of the organation crisis. However, SCCT did not give a cl，r definition of the ∞ncept of “Stakeholders", it caused diculties for the followed studies. Therefore，is article makd effitωdeepen the study of crisis ∞mmunication through subdividing e ∞nnotation of “kehold". To maintain the consistency from a thetical point ofview, we chose the con，pt of cOIporate Socia1 Capital to interpret Stakeholders of ∞rporation. Based on previous research, cmporate socia1 capital included two branches, bonding social capital d bridging socia1 capital, while the both could be divided Ïnto ree dimensions, such as horÏzontal social capital, veica1 socia1 capital and socia1 relations as socia1 capital. Thus，.e cOIporate social capital had sÏx pts and the bene:fit ofthe stakeholders Ïnside and outside the c。oratev:iedwith .erelated p. So the research on the c。orate stakeholders could be transferredω e researchon .ec。orate social capital，to lay e foundation for .e fur.erdevela opment of the Situational Crisis Communication Theory. Based on the thlretical analysis, we chose ree typical cases of corporate crisis communication, such as Johnson & Johnson, Foxco， andKentuc~ to make a fur.er analysis on the social capital and SCCT. At las t, this papgave some recommendations about how to use social capital in the field of the crisis communication future.