金融海嘯便已開韓國家的市場成長受到衝孽，因此，全球團目~金磚回國的市場潛力聾展，新興市場成為兵家必爭之拙。新興市場因具有『曼限制」的市場特性，即所得、技備、地點及時間等四項條件眼制，加上該市場的害戶群特色一一在一般性價格上的商品，要求「夠好的」產品品質與風務一一因此，如何克顧此四項市場限制，並搶攻此一市場，為本研究之探討主題。藉由研究團際太廠在新興市場之經營模式個案分析，探討台灣產業在進軍新興優質平價市場之因應策略。研究發現，國際大廠在經營此一市場區隔時，著重於突破當地的四種限制。同時，新興市場的在地性企業，為服務中低所得階層客戶而發 展出創新的營運服務模式，以克服所得收 入受限之市場特性。 對此，有關台灣產業搶占新興而場之 策略，本研究提出兩項建議: (1) 善用資訊 科技技術增加平價商品的競爭儷勢; (2) 開 創ill質平價劃新模式。

'hedevel，edcounies were affected, making market growslowi， by IS wave of financial tsunni. Ine meanwhile, Emerging market ofthe BRIC's halready been attention by the global. Emerging mke， wiur restricted conditions is income restrictions, technical resons， location restrictions and me limits. This market is base on the genera1 price, req叫re enough good product and vice quality. Therefore, how to grab this market and m19 s1rategy is this study of research ωIplCS. Bylarge intnational companies rsearchωunderstand those compies businessmodels d egiesinemmket. Toexnine Taiwan's industryωenter emergingmkets e coping strategies. Acα>Iding to ngsofis study, 1ge intemational companies have bncommitd to breng efourresictions， including income resctions， t:hnical restrictions, location restrictions and time limits. At e same ne， lo1 coorate good at using of local resources Svice ofthe low-in，∞me and middle-class consumers in emerging mkets and development ofinnovative service business model. 'herefore， For Taiwan's industrial battle for emergg markets. on is study give two suggestions. First, U sing to IT technology to creg industrial competi