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產業與管理論壇 TSSCI

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篇名 模組型產品創新策略矩陣之研究以數值控制工具機創新演化為例
卷期 12:3
並列篇名 A Research on the Innovation Strategy Matrix for Modular Product Design based on Innovation Evolution of Machine Tools
作者 邱瑞淙徐作聖
頁次 008-023
關鍵字 創新策略矩陣數值控制工具機模組型產品innovation strategy matrixmachine toolsmodularityTSSCI
出刊日期 201009

中文摘要

產品採用模組型設計模式可快速形成各種產品組合,益於高速創新,若能同時將模組型產品開發與創新模式結合而形成產品發展策略,可更有組織地延伸產品線,進而布局市場,故企業應善用產品創新策略做技術垂直或水平方向的延伸,依循技術生命週期的變化,調整並確保技術可維持在最具優勢的地位。然而,產品開發決策者應如何以系統性方式思考產品創新策略,並擬出其相對應之設計對策,在搜尋坊間相關資訊後發現,目前尚未有學者提出完整且有系統的方式。本研究蒐集相關文獻,並彙整模組型產品創新策略,更進一步地以數值控制工具機模組型產品之創新演化典範為例,驗證並歸納出結論,藉此結論提供產品開發者以有效率的方式發展產品。透過分析歸納得出模組型產品漸進型與模組型創新適用於次系統(模組)層次,而結構型與激進型創新階層則向上提升為系統(產品)層次,在創新發展內容上可以結構知識與元件核心知識基礎發生變化高低分類出不同的創新策略情境;在設計對應方案上可依照不同模式的創新內容而發展出產品改善、產品線擴充、市場擴充、多角化等行動方案。

英文摘要

How a product development decision maker considers the strategy of product innovation systematically and efficiently plays an important role in product design. By this research, it deduces an innovation strategymatrix for modular product design, formation of incremental, modular, architectural and radical innovation. Further more, it verifies this model from a study on evolution of machine tools. Incremental and modular innovation is to be applicable to subsystem (module) level, on the other hand, architectural and radical innovation is to be evolved to the system (product) level. An innovation development can also be seen as a foundation of structural knowledge by cored component knowledge whether variation happening or not to categorize different kinds of innovation strategy scenario, which is designed to become engineering improvement, product line extension, market extension, diversification according to the various types of innovation development.

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