文章詳目資料

產業與管理論壇 TSSCI

  • 加入收藏
  • 下載文章
篇名 建構製造業服務創新模式之研究
卷期 15:4
並列篇名 Constructing Service Innovation Model within Manufacturing Firms
作者 林榮禾陳哲堯邱求慧莊淳淩
頁次 024-049
關鍵字 服務創新製造業服務化營運模式service innovationservitizationbusiness modelTSSCI
出刊日期 201312

中文摘要

在全球化競爭的時代,製造業服務化為當前製造業積極投入的一個領域,許多以產品製造銷售為主的公司積極轉型為以服務為主的經營模式以建立競爭優勢。目前製造業服務化之相關研究大多限於觀念的闡述,國內、外有關成功案例的研究雖漸有累積,但對製造業轉型服務化的規劃工具與方法之探討並不多,實際推動過程仍有許多關鍵步驟需要暸解與釐清。因此,本研究試圖建構適合國內製造業發展服務創新的規劃步驟、模式與工具,提供台灣製造業規劃服務創新時之參考。

英文摘要

Competing through service is no longer limited to service companies. Manufacturing companies are also beginning to realize the strategic importance of servitization in gaining a competitive advantage. Later researchers have continued developing projects that have helped to increase awareness on the topic and to advance the existing limited knowledge on this phenomenon. According to the literature, the transformation paths from a product-oriented strategy to a combined service-oriented strategy are still poorly understood and remain a new concept. The objective of this research is to construct a framework with supporting tools and 6 detailed steps to guide organizations in making the shift from product-oriented to service-oriented business model, to achieve the target of high value-added manufacturing industry.

相關文獻