In Asia, sports have always been viewed as an important tool in social integration (Megat Daud, 2000). Additionally, sport has also becomes a means to develop national identities. This is so because people generally equate their national team with their country in international sports competition, and outstanding performances by a national team lead to an increase in the nation’s international status (Hak Lae, 2001). Asia provide an interesting backdrop for the inquiry into the sport management movement as it is the largest continent in the world, with the most diverse in experiences ethnically, culturally, religiously, sociologically, economically and politically (Mangan, 2003). To simplify about the experience of sport in Asia from one single perspective would be futile and counterproductive, and should the need arise, be done with extreme caution (Mangan, 2003).