The researcher took the candidate players of All-Star Game of SBL Season 1 in 2003-2004 as research objects to discuss how such factors as sports performance, good looks or exposure have effect on their popularity. The researcher entrusted the SBL staff to provide information about the number of votes for each player included in the All-Star Game Season 1 in 2003-2004 and then acquired the data concerning their respective teams, sports performance, pictures, and exposure via Internet. Graders then evaluated their looks via the web-based questionnaire where the photos of players had been attached. The researcher took the number of votes as response variable and others as explanatory variables to conduct multiple regression analysis by using SPSS 14.0. Results show that the difference in teams and exposure have significant effect on the number of votes for SBL players. And more exposure wins more votes. With the interaction between exposure and looks taken into consideration, points of looks still gives significant explanatory power to the number of votes for players. A high-points look wins more votes. With the interaction between exposure and sports performance taken into consideration, the sports performance does not give significant explanatory power to the number of votes for players. The research suggests that, in terms of creating a sports star, the reasons for the popularity of SBL 2003-2004 players lie mainly in mass media exposure, their looks, and the team to which they belong rather than their performance.