The online communication (online media) is a new effective media are described by McQuail (2002). Aspect of the new media include: interconnectivity, interactivity, accessibility, and multiple usages. This study will generate the impact of sport management website among the stakeholders in the sport industry because currently there is not an existed sport management website. Additionally, this study will provide the website users’ expectations in order to utilize the sport management contents that suitable for the current sport development in Thailand, and also to view it as a strategic marketing device for the sport management community. From the quantitative research of 200 respondents (the stakeholders in sport industry), they do not understand a meaning of sport management about 65%, but they are aware of its benefits about 78%. Moreover, they are strongly interested to log in if it is existed about 72%. The research finding also provides the stakeholders’ insight which will be used for the constructing of a prototype sport management website.