The purpose of this research is to develop a causal relationship model for the purchase of products and services for the fan Club, the Thai Premier League (TPL) and to validate the model with empirical data. The model consists of eleven variables: 1) Involvement, 2) effectiveness, 3) commitment, 4) quality of service, 5) team attachment, 6) sponsorship integrity, 7) charity motive, 8) sponsor image, 9) core brand attitude, 10) word of mouth, 11) subjective norm, and purchase intentions. The sample used in this study is the fans of the Thailand Football Premier League's 18 clubs, which have a total of 1,100 multi-stage sampling. Research instrument is questionnaire, and then descriptive statistics are generated using SPSS. Causal Modeling involves the use of LISREL 8.80 student version. Results indicated the causal model is consistent with the empirical data. Goodness fit statistics are: Chi-square test = 18.12, df = 23, p = .75, GFI = .99, AGFI = .99, CFI = 1.00 Standardized RMR = .0080. GFI = 1.00, AGFI = .99, CFI = 1.00. The variable in the Model accounted for 73 percent of the total variance of purchase intention on products and service with the fan club for the sponsored team in Thai Premier League football (TPL)