文章詳目資料

Asian Sports Management Review

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篇名 Modeling Perceived Constraints to Attend Super Basketball League in Taiwan
卷期 8
作者 Chen, Chen-Yueh
頁次 061-068
關鍵字 spectator sportattendanceconstraintsprofessional sportSuper Basketball League
出刊日期 201408

中文摘要

英文摘要

This study investigated the perceived constraints to attend Super Basketball League in Taiwan. This research involves three separate studies. Study I generates items; Study II reveals the tentative factor structure using exploratory factor analysis (EFA); Study III cross validates the factor structure derived from Study II using confirmatory factor analysis (CFA). The perceived constraints include lack of competitiveness, the bad perceived image of the players, lack of interest, financial concern, lack of accessibility, lack of sufficient marketing, lack of team identification, and time constraint. Among the 8 constraints, lack of competitiveness, the bad perceived image of the players, and lack of sufficient marketing are unique to the Taiwanese spectator sporting events.

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