快樂是人類共同追求的感受；但是， 環境與社會的急劇變遷，使民衆並末因經 濟成長而感到更快樂。站在服務提供者的 角度，如何正視此一情況、解析不快樂的 根源、有系統地掌握不同生活者潛藏的快 樂需求與缺口，並結合服務設計，以打造 具商機的創新服務、創造兼利社會生活品 質提升與經濟發展結合，便成為極有意義 的課題。 本文從創新研發的角度出發，以趨勢 為選題基礎、以劇本導引法為核心、以質 性生活觀察與量化需求調查為本，並以快 樂族群/區隔、快樂活動/服務、快樂框 架及快樂元素四大元件為工具，進行系統 性分析，輔以商機資訊（缺口、族群規 模、消費能力）做為創新方向篩選與評估 基準。為期提升台灣所有族群的快樂感 受，本文最末篩選並提出舊曰時光再體 驗、新舒壓空間、新飲食體驗及自我挑戰 新體驗等四項値得思考且具消費商機的服 務發展方向。 此外，本文建議，當業者在洞察到新 生活型態或關鍵趨勢，希望進一步找出商 機與方向時，可參考本文提出的執行方 式，於商機評估納入創意產生與篩選之 中，加速找出商業化機率較高的創新服務 槪念；最後，再提出相關建議與未來努力 方向。

To pursue better living, people desire for happiness. Thus, those services that make people feel happy may contribute to improving the quality of life. However, owing to the dramatic change of the environmental and the soc-iety, the economic growth does not bring more happiness to people itself, unfortunately. As a conse-quence, developing services that make people consume and feel happier are called for. In particular, from a service provider^ perspective, how to recognize the potential needs, identify the roots that make people unhappy, and develop profitable, innovative services is worth exploring. This paper contributes to the above issue by demonstrating how a revised ap_ proach of scenario-oriented design is applied. This paper first describes how we capture interesting, innovative topics through trend observation. Then, the four key components of this approach, named target segmentation, activities, frames, and ele-ments, are introduced. Data for analysis is accessed through qualitative self-reports and quantitative survey. Finally, how we make business potential as part of criteria for idea filtering is mentioned. To make all Taiwanese people with different needs happier, four directions with great business potential are suggested. The four directions are Nostalgia/Yearn for Yesterday, new space for relax, better experience for diet, and x-travel for self-growth. Scenarios for these four direction are offered and shortly described in this article as well. Moreover, we believe these directions can be regarded as the basis for further idea exploration. To conclude, this paper suggests that the proposed approach is worthy applied when the management captures something valuable from the emerging lifestyles or critical trends, and tries to identify a direction with business potential. In particular, It is believed that adding business concern as part of innovative idea screening criteric may help raise the probability of succeeding in commercialization of innovative ideas.