「處置效應」（Disposition Effect）在證券市場之文獻上為股市投資人在利得區間有風 險嫌惡，且在損失區間有損失嫌惡的傾向時，面對持股會呈現「出盈保虧」或「處分獲利、 續抱虧損」的投資決策傾向，但在房地產市場的探討卻鮮見相關研究。本研究選取中古屋之 成交量為觀察對象，當市場報酬率有所變動，投資人的買賣行為將會反映在成交量上，故由 成交量的變化方向與幅度即可推論出相關之處置效應。研究結果指出，在前期報酬率持續為 正或由負轉正時，出盈現象顯著存在於台北市中古屋市場；而前期持續的負報酬率會使成交 量萎縮，亦顯著呈現保虧效應。在實務意涵上，政府的奢侈稅政策並未控制高漲的房價，僅 是使投資者延後出脫導致成交量萎縮，可看出奢侈稅實施後的中古屋市場呈現價漲量縮的現 象，並未符合政府原先預期的抑制房價上漲效應。本研究成果可提供政府未來修訂不動產稅 制及貨幣政策之有效參考。

The “Disposition Effect” indicates that investors in the stock markets tend to sell to realize the profit as they are “in the money”, and hold securities to avoid loss as they are “out of the money”. Similar investors’ behaviors in the real estate markets are rarely explored. In Taiwan, continuously surging home prices have severely deteriorated home affordability. Underlying factors causing the high housing prices include low tax rate and low interest rates. To analyze investor behavior in the housing markets, this study analyzes the transaction volume in the existing housing market in relation to market return. The empirical results show that investors in the existing housing markets tend to sell to realize profits as the returns stay positive or turn from negative to positive. However, investors tend to hold to avoid loss as the returns stay negative. This conclusion is consistent with the investor behavior of stock markets. The analytical results of this study also imply that the “Luxury Tax” imposed on short-term real estate investment only postpones their timing to sell. However, housing prices continue to appreciate. Results of this study have important implications for policy makers and investors for decision making in the future.