漢朝在中國歷史上極其具有代表性，由其在藝術活動上將西域與佛教外來藝術的傳入，更是豐富漢代繪畫與雕刻的題材與技法，表現出極高的原創性。無論陶兵馬俑、歌舞俑還是畫像石、畫像磚，工匠懂得雕刻這些作品的人、神、獸。工匠除了用特殊的藝術手法塑造和描畫古代著名人物、神仙妖魔和珍禽異獸，也能以寫實的手法描繪當時生活中的達官貴人、文臣武將乃至工匠農夫。由於近年來文化部發展文化創意產業，許多傳統文化不斷的被創新，但是觀察各造形的視覺意象表現，發現缺少代表整體漢代形象公仔。而且針對不同的藝術領域，也沒有鮮明的識別標誌。因此本研究企圖以運用漢代文化的推廣，希望透過公仔簡單、清楚、逗趣的造型推廣中華文化，並且為文化創意工作者設下設計模組的典範。本研究首先要探討漢代藝術文化的內涵，從文獻中找出漢代藝術文化的特色，然後再利用問卷調查的方式，歸納出一般大眾可認同的漢代文化元素。之後利用這些漢代文化元素加上創意發想，轉化為流行公仔的造型。經過調查，民眾認同的漢代文化元素有、三重衣、腰繫革帶、頭束巾、歌舞俑、神仙妖魔、珍禽異獸、梳理髮髻、彩繪痕跡、裝飾藝術等。本研究再經過創意發想，設計出四款代表性公仔，以完稿繪圖的方式呈現。

Han culture is extremely representative in Chinese history. Especially import foreign Western and Buddhist art that have impacted on artistic activities and make Han culture more rich on painting and sculpture, showing a high originality. Whether the art is on potter, terracotta, dancing figurines, and portrait sphere, craftsman all know to carve these works of God and beast. They also can be realistic depiction of the life of dignitaries, artisans, farmers, and soldiers. In recent years the Ministry of Culture has developed cultural creative industries, and many traditional cultures are constantly being innovated, but by observing the shape of visual imagery performance, we find it was lack of doll which can represent the image of Han Dynasty. Furthermore there was no clear-cut identification for each different area of arts. Therefore this study is attempted to create the concept of creative dolls and then promote the Han culture through this concept. Hopefully, all kinds of Han style design can be promoted through this sample, clear, and funny shape, and help cultural creative designers set a model for cultural design module. This research first will investigate the intention of Han culture from both material civilization and spiritual civilization. From researching the literature to identify the characteristics of Han culture, and then making questionnaires to survey, this research might be able to conclude the common ideas and major elements of Chinese agree with. After the Han Dynasty culture elements plus the use of these creative thinking, and then transform into popular doll styling. After an investigation, the public recognition of the Han Dynasty culture elements have triple clothing, leather belt at waist, head beam towel, dance figurines, immortal demons, rare birds and animals, combing hair, painted signs, decorative arts. In this study, then through creative thinking, design a four representative dolls, drawings presented in a way to finalization.