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| 篇名 | The Effects of Mixed Martial Arts Match Watching Motive on Watching Satisfaction and Re-watching Intention by University Students |
|---|---|
| 卷期 | 15 |
| 作者 | Kim, Jae Pil |
| 頁次 | 069-074 |
| 出刊日期 | 201405 |
中文摘要
英文摘要
Mixed martial arts (MMA) is possible to watch through cable or satellite TV anytime and anywhere, and it has become one of major sports that people could selectively enjoy according to their own interest or preference (Ryu Hong-Sik, Lim Seong-Won, 2005). Since KBS Sky TV started to relay MMA matches and won high audience rating, which was followed by other sports channels of cable and satellite TV and people could approach MMA like K-1 more easily, its fever has been escalated (Cho Young Jae, 2005).