本研究係探討烘焙比賽選手的滿意度與行為意圖之模式，以參加本屆德麥盃 麵包比賽的選手為研究對象。本研究採電子郵件問卷調查法並以普查方式進行， 發放問卷48份，有效問卷回收32份。應用偏最小平方法對於滿意度及行為意圖構 面進行各種指標的測試以及檢驗選手滿意度對於行為意圖具有顯著性的假設是 否正確。實證結果顯示，本研究所提出的模型，經過一系列的分析後通過組成 信度、指標信度、收斂效度、區別效度、模式配適度、線性關係分析及路徑分析 等測試，說明滿意度對於行為意圖具有解釋力，驗證了德麥盃麵包比賽參賽選手 的滿意度對行為意圖達顯著影響的研究假設成立。

The purpose of this study is to investigate the model of satisfaction and behavioral intention for the baking tournament who participated in the 6th Der-Mai trophy bread contest. Through a total sampling method, 48 questionnaires were sent. A total of 32 effective samples were obtained from the e-mail interview. The obtained data were processed using PLS to test various indexes of reliability and validity, and to test if variables of baking tournament satisfaction significantly predicted participants5 behavioral intention. The results showed that the model constructed in this study could pass test of various indexes regarding reliability and validity including composite reliability, indicator reliability, convergent validity, discriminant validity, goodness of fit, linear regression and path analysis. The variables of baking tournament satisfaction significantly predicted participants5 behavioral intention. The hypothesis of this study is correct.