近年來，圖書館常以部落格（Blog）作為消息發布、閱讀推廣、館藏資源介 紹、參考服務⋯⋯等服務之發佈管道，並藉此與讀者交流互動。然而，如何了解 使用情形、評估實際效益、並據以後續改進，是值得省思的議題。本研究以「臺 大圖書館參考服務部落格」為對象，利用網站計量軟體Google Analytics 做為分析 工具，以了解包括該部落格之造訪、點擊、訪客使用工具、訪客流量來源等使用 情形，以作為後續改進之建議。

In recent years, libraries often use Blog as a tool for news release, reading promotion, library resources introduction, reference service, etc, to communicate with readers. This study analyzed “NTU Library Reference Service Blog” by Google Analytics, which is a well-known web metrics tool. The purposes of the study are: to understand the usage of the blog and to evaluate the actual effectiveness of the blog. The results of the research provided valuable reference for future improvement of the blog.