本文結合體驗相關理論，探索休閒產業的體驗設計發展模型，以雲南馬久邑茶廠為研究個 案，整合人文、歷史、產業及地方資源特色，建構體驗主題活動内容、執行策略，探索體驗設計 的合宜歷程。研究方法主要透過文獻探討、質性訪談、參與觀察法提出研究架構。結果歸納：（1) 體驗設計以產業資源和文化主題可形成聯繫效果；(2)體驗設計模型提供系統性整合產業資源；(3) 體驗管理提供產業創新和發展檢視其關聯性。最後總結本研究個案的成果，據此建構出「體驗設 計發展模型」，提供休間產業者設計適當的體驗活動與研究應用參考。

This article has combined the theories which have related to experiencing to explore the development model of experiencing design of leisure industries. By using Majoee Tea Factoiy of Yunan as a study case, integration of humanities, historical background, industries and the characteristics of local resources，moreover, the set-up of the themes activities in experiencing, implementation of strategies and to explore the expedient courses in experiencing design. This research is mainly based on documents discussions，qualitative interviews and participant’s observations to explore the factor and the procedure of experiencing design. The research shows that: (1) Experiencing design is based on industrial resources and cultural themes, to form the related effect in between. (2) The development module in experience design field provides systematic integration resolution for native industry. (3) Experience management does not only make industrial innovation and development, but the justify the connection between above.IN the final result of verification of experiencing design had constructed according to "Experience Design Development Model”，which provide an application reference for the in-depth leisure industry research towards the activities of experiencing design in subsequent.