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國立臺灣海洋大學海運學報

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篇名 基隆港務局永續價值創新服務策略之研究
卷期 20:1
並列篇名 A Study on the service strategy of sustainable value innovation for Keelung Harbor Bureau
作者 陳福男魏碩良林麗美高傳凱
頁次 065-080
關鍵字 港口創新管理服務品質portinnovation managementservice quality
出刊日期 201106

中文摘要

臺灣進出口貿易 80%以上是透過海運運輸方式進行,港口是海陸運輸的銜 接點,因此,港口服務績效不僅要滿足第一線的使用者航商、貨主及旅客的需求, 尚須滿足協助這些活動的第二線的使用者的需要。基隆港在臺灣的港口產業中, 擔任著火車頭的角色,先後辦理花蓮港、蘇澳港、臺中港完成建港工作,使臺灣 能提供整體港埠服務。近年來,基隆港面臨鄰近國際港口競爭,為提升其競爭力, 從港埠經營之「物流」、「人流」、「金流」等3 大類價值活動著手,研提流程整合 策略、資通訊導入策略及結合社會資源策略,在「內客外貨」的雙軸心之下,創 造出最大之附加價值,打造高效「一條龍」服務之永續價值型港埠。

英文摘要

Over 80% of Taiwan’s import and export trade transported by sea, the port, where is the connection point of sea and land transportation, should offer the services with high performance not only to meet the needs of carriers, shippers and passengers, but also to satisfy the requirements of other port users engaged in the related activities. In the port industry of Taiwan, Keelung Port has played the role of pioneer and chronologically completed the construction of Hualian Port, Su-Ao Port and Taichung Port, enabling to provide the integrated port service for Taiwan. For the last few years, Keelung Port has faced the competition from its neighboring international ports and worked on the process integration strategy, information/ communication incorporation strategy and combination strategy of social resources through three categories of value activities of logistics, manpower flow and cash flow of port operation. Under the policy focusing the passenger business in the inner port area and cargo business in the outer port area, Keelung Port endeavors to create the highest added value and become a sustainable value port with high efficiency of one-stop service.

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