With the mature development of mobile devices, consumers have a growing demand for in-vehicle infotainment (IVI) systems. Edward Pleet, Director of Ford Motor, has pointed out that, in addition to mobile phones, tablet computers, and televisions, cars have become the fourth screen in everyday life. Apple has also mentioned that car will be the "Ultimate Mobile Device". Non-conventional automotive operators such as Google's Android Auto, Apple's CarPlay and Letv of China have begun to seize the IVI market as car models equipped with Android Auto and CarPlay have already been launched. Console displays have gone beyond its past role of an optional device to become an indispensable device in the car, thus boosting the installation rate over the years. Console displays used to be an option only for luxury and the installation rate of the original brands was less than 20 percent in 2010 and is expected to reach 37 percent in 2015 and 45 percent or even 50 percent in 2020.