本研究運用概念結合思考模式來激發想像力，並驗證抽象概念比非抽象概念更能激發想像力。以 中部某大專院校管理學院的學生共180 位，經隨機分派為三組（控制組、抽象組、非抽象組）， 在管理學課程中助教每週以一小時進行引導訓練，以二個企業個案作為運用概念結合思考模式的 討論內容。控制組不進行概念結合思考模式的討論，抽象組運用抽象概念結合的思考模式，而非 抽象組則運用非抽象概念結合的思考模式，來刺激受試者對個案的聯想。三組受試者在運用課程 前後均進行想像力測驗，在課程最後完成一份創業計畫書並進行專家評分。研究結果發現運用概 念結合思考模式可以激發受試者的想像力，模式中抽象組、非抽象組比控制組有較高的想像力。

This study is to apply the theory of concept combination to stimulate imagination and verify that abstractive concepts is stimulated more than non-abstractive concepts. The participants are 180 management college students froma university in central Taiwan. They were randomly assigned to three conditions: abstractive, non-abstractive, and controlled groups. We manipulated concept combination thinking models through discussion course of three groups: 1) Abstractive: with abstractive concept combined with thinking model. 2) Non-abstractive: with concrete concept combined with thinking model. 3) Control: did not utilize concept combination theory. Each group was administered two applied case discussions to simulate participants to associate in cases contexts by concept combination theory. All participants in the three groups were administered the pretest and posttest of imagination. They were all required to complete abusiness plan. Results showed that imagination was stimulated by the thinking model of concept combination. And the imagination score of the abstractive and non-abstractive groups are higher than the control group.