3C產業包含電腦、通訊、消費性電子等產品，具有全球製造、低毛利、高度客製 化及產品生命週期短等特性，不利於存貨之囤積。如何在全球運籌的環境下，藉由完 善的運籌體系，搭配合適的資訊系統，以有效地整合全球的供應商、生產基地、儲運 中心、第三/四方物流業、市場與通路等，使產品得以在正確的數量、地點、時間下， 進行探購、生產及儲運工作，以滿足顧客的需求，為影響3C產業營運成果之重要因 素。 本研究以台灣一3C製造廠商為個案，以資訊策略為觀點探討其在全球化環境下 對資訊系統的發展與運用。內容上先針對個案公司的營運背景進行介紹，指出在營運 上的要點。之後對個案公司進行運籌體系再造，及運籌體系再造後環境下的資訊系統 建置進行陳述與分析。最後對個案公司透過運籌電子化所得的效益進行說明。本研究 所提出之分析與建議，期做為其他3C廠商或其他產業於進行運籌電子化工作之參考。

3C industry includes the business of electronics, computing and communication which have the characteristics of dynamic market demand, global manufacturing, low gross profit and short life-cycle so that an efficient logistics support is necessary. This paper gives a case study for the e-logistics of global 3C manufacturing company based on the strategic IS/IT planning perspective. The case company developed an e-logistics solution for their collaboration with the suppliers as well as the third-party logistics provider. This solution is implemented based on a methodology including the phases of business analysis，processes re-engineering, software development and performance evaluation. In it, the concept of Vendor Managed Inventory (VMI) was well applied and then a web-based integrated software sys_ tem was developed. Our analysis shows that the successes of the case company result mainly from the logistics model re-engineering and the enterprise information integration. This case study could be a reference mod el for the electronics manufacturing industry.