本文以文化空間觀點來論述臺灣棒球場域的消費景觀，藉由質性的球迷訪談、參與觀察法，以及量化的問卷等多元方法收集資料，以分析臺灣棒球賽事消費景觀之特性。臺灣棒球賽事職業化後被作為文化商品販賣，形成一種「消費景觀」，此「消費景觀」由球場內的「男性形象認同」，與場邊球迷加油活動的「快感」、「狂歡節」景觀組構而成。「男性形象認同」是球迷進場主要誘因，消費接近精神上完美的男性形象，是一種文化商品消費。場邊球迷加油活動歷來被認為具有「廟會風格」，其形式呈顯為「快感景觀」，內容則以「狂歡節景觀」加以表現。

The present paper adapts a cultural spatial perspective to discuss the consumption landscape of Taiwan’s professional baseball field. Qualitative interviews, participant observation and questionnaires are used to analyze the characteristics of consumption landscape in Taiwan’s baseball field. The professional baseball games and activities are considered venues for commercial products that are symbolized with baseball culture. They also convey a consumption of male-chauvinistic image and identity. Pleasures and carnival activities of the spectators become part of the composition of baseball carnival landscape, or sports landscape if one likes. To identify with the player’s male perfection image and to consume the spiritual climax of games are the rationales of spectators’ participation of the games. The choice of viewing seats, the decision of colors of outfit, and the ways of participation in the baseball field are major reflection of the spectator’s identity. Identity thus can be considered a manifestation of cultural consumption, in which pleasure landscape and carnival landscape are central. While the seats choice, colors of outfit and participant activities are manifest in baseball field, they, nonetheless, form the “place” of the baseball game. Hence, it is argued a sport (in particular baseball field) landscape is a landscape of cultural space.