本研究試圖瞭解是否成功的部落格經營者擁有較高的人情智能(Personal Intelligence)，同時部落格的內容呈現品質以及社會互動性上也有較好的表 現？我們使用基於反向連結數量以及RSS 訂閱數量為基礎的演算法區分台灣 的部落格為成功、中等以及冷門，並使用分層隨機抽樣方式對部落客進行人 情智能、部落格內容呈現品質與社會互動的自呈式問卷調查。研究結果顯 示，成功的部落格除了其本身的互動性與內容呈現品質較佳外，其經營者的 人情智能表現也較高。因此我們認為，一個成功的部落格反應的是一個能夠 願意瞭解讀者想法且有能力據此提供讀者有興趣的文章並維持良好的互動之 經營者。

This research tries to understand if successful bloggers have higher personal intelligence, better contents presentation and social interactivity with readers. We developed an algorism based on backlinks and numbers of RSS subscribers to determine which blogs were popular, medium or unpopular blogs. Then we used self-report survey to test personal intelligence, contents presentation and social interactivity for samples from these 3 groups. The result has shown that the popular blogs performed better in all three dimensions. Thus, we considered that a “successful blog” reflects a blogger who tends to figure out what readers want to know from the blog, has ability to compose blog with contents they interested in and maintain good interactions with them.