本研究意欲探討媒介内容對兒童現代觀之影響。研究方法乃採 用抽樣調查法，訪問了浙江省内的660名學童，他們全都填答問卷， 得到660個有效樣本。 對兒童偏好的節目内容進行因素分析，結果顯示，兒童接觸的 媒介内容可分爲兩種：一種與知識性有關；另一種爲娛樂性。本研 究將兒童對内容偏好的程度當作自變項，並將其現代觀視爲多元迴 歸的依變項。爾後發現，偏好知識性内容的兒童比偏好娛樂性内容 的兒童更具備現代觀。

This study attempts to discuss the effect of media contents that children come into contact with on their modern concepts. The research was conducted through a sampling survey. We visited 660 pupils in Zhejiang Province. These pupils filled in our questionnaires, and we got 650 valid cases. The results of factor analysis on content preference of these children show that media content children come into contact with can be divided into two kinds: information or basic knowledge, and entertainment. We take the factor score of children^ content preference as an independent variable, and take their modern concepts as a dependent variable for multiple regression; then, we find, children who have a preference for knowledge content have more modern concepts than children who have a preference for entertainment content.