九十年代中國大陸的新聞改革的中心課題是商業化和市場化。本 文運用一些常規理論(routine theory)、意識形態霧權理論、和社會構 築理論的概念分析田野調查的觀察，認爲這一改革的社會學意義在於 它是新聞從業人員的實踐活動，這些活動需要新聞從業人員運用各種 符號資源解構「命令型新聞體制」的一些「天經地義」的原則和實踐 ，採集、闡釋、和正當化在原有的「命令型體制」下不存在的「非常 规型」實踐活動。同時，由於這一改革是在寒義「命令型體制」，並 由這一體制再生的主導意識形態框架内，在中共雉續保持對新聞媒介 政治與意識形態的控制的條件下展開的，因此新聞改革活動不具備直 接的意識形態對抗的特徵，而是一種解構、構築、和重構「命令型新 聞體制」的多向面社會變革活動。

Chinese journalism reforms in the 1990s focused on the issues of "commercialization" and "marketization." Employing concepts developed in the "routine theory," "ideological hegemony theory," and the perspective of "social construction of reality," this paper analyzes observations from a field study and argues that the sociological meaning of the Chinese journalism reforms lies in Chinese journalists utilizing various kinds of symbolic resources to deconstruct the journalistic principles and practices that have been treated as "natural" under China’s "commandist media system" and to construct, interpret, and justify certain non-routine practices. Because the reforms took place within the parameters of the dominant communist ideology, they do not have the known features of "ideological opposition"; rather, they represent the multidimensional social change activities.