書藉的出版，是期刊、學位論文、專題研究報告之外的一個學術傳 播管道。從傳播學的知識歷史來觀察，至少在早期，書籍的出版和流通 影響學術的内涵和發展方向甚矩。 政大館藏書目中，共尋得1，648筆在台出版中文傳播學資料。估計 半世紀傳播學書藉總出版量約為兩千本（筆）。其中將近半數是在二十 世紀最後十年間出版的。超過半數的書藉出版品，其内容主題與大眾傳 播曰常業務有關，學術性書籍相對偏少，「宗教傳播」、「健康傳播」 兩個主題的書籍出版量甚至掛零。 作者呼籲：傳播學術界的「行政研究」和博碩士論文，應盡可能進 行後續加工，抽繹、萃取其學理部份，轉換為書籍出版，才能廣為傳 播，有助於建立傳播學在台灣的學術正當性。

Book publishing is a means by which knowledge in a discipline can be disseminated to the academic community and accessed by people in the industry. In the area of communication studies, the intellectual history shows that early books of its kind helped shape the discipline to a great extent. A total of 1,648 items (books) were found in the National Chengchi University’s libraries. By estimation, about 2,000 Chinese books in communication studies were published in Taiwan in the last 50 years. Nearly half of the collection was published in the last decade of the 20th century and over half of it was books relating to practical aspects of mass communication industry. No single item on religious communication and health communication was found. The author urges the communication researchers in Taiwan to labor and sweat on transforming administrative research reports into books to get better visibility among academic communities at large.