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新聞學研究 ScopusTSSCI

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篇名 台灣報禁政策對發行與送報之影響:一個時空辯證觀點的思考
卷期 65
並列篇名 The Impact of Taiwan’s Newspaper Deregulation Acts on Newspaper Distribution Systems: A Temporal-Spatial Perspective
作者 郭良文陶芳芳
頁次 057-094
關鍵字 時間空間發行報社報禁派報送報送報單位timespacenewspaper circulationnewspaper companydistributing agencyNewspaper Deregulation ActsScopusTSSCI
出刊日期 200010

中文摘要

本文以深度訪談的方式,總共訪問了六十一名瞭解報禁前後發行 及送報業務變化的人士。本文主旨在説明報禁政策中的限證、限印、 與限張的措施如何影響到發行與送報體系,並以時空的辯證觀點分析 發行與送報在台灣所代表的意涵。解禁前,由於限印政策的施行與交 通底廣建設的不完善,致使報紙發展受到極大的空間限制,各報無不 竭盡所能趕在最早的時間點内將報紙運往各地送報單位手上,在報業 激烈競爭之下,時間的掌握能力便成爲發行的第一要務。限印政策解 除後,資本雄厚的報紙,在中央化控制式的集困勢力支撺之下,得以 透過設置全國性印刷廠有效解決空間的障礙,充分掌握時間的優勢。 相對於報社的發行而言,空間的駕馭能力卻是送報單位發展的重要關 鍵。限張政策的解除,使送報由市場法則支配,在都市送報體系裡複 雜、交錯的非正式經濟中,一種由規模經濟、多角化經營、併呑以及 合縱連橫的策略於是成爲送報單位遂行其「散落式控制」之成功要 訣。透過兼併與結盟方式,大型送報單位於是充分掌握了空間運用的 優勢,進而有效在短時間内發展眾多的訂户。易言之,報禁解除後, 台灣的發行與送報體系,已從政治控制型態,轉型到報業財團化、送 報單位集中化的市場機制方向發展。

英文摘要

By interviewing sixty-one experienced informers related to Taiwan’s newspaper circulation systems, this study aims to explain how Taiwan’s. Newspaper Deregulation Acts influence the functioning of newspaper circulation systems. The lifting of the regulation on issuing new certificates, the restriction of newspaper printing in different places, and the limit of newspaper volumes are dis-cussed in a detail. Findings suggest that the restriction of newspaper printing locations set a limit on the spatial development of large newspaper conglomerates. The lifting of the limit on newspaper volumes contributed to the commercialized and market-oriented transformation of newspaper distributing processes especially in urban areas. The lifting of these Acts produced great effects on Taiwan's newspaper circulation systems. For newspaper companies, the pursuit of "time" and "spontaneity" is a crucial factor for their circulation success. In the local distribution networks and distributing agencies, on the other hand, the control of "space" and "dispersion" in spaces is essential for efficient work. If newspaper companies want to be successful in its circulation network, "time" and "space" are both important factors not to neglect.

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