過去台灣傳播學界被視為理論性的研究，大多利用本地資料測試 既有理論，原創性不足。但要發展「中華傳播理論」，我們又面臨文化 屬性難以掌握的問題——我們很難在一個理論裡面找到專屬於某一文化 的特質、或建構出只適用於某一文化的理論。其次，文化的差異也使我 們也不可能在自己的文化傳統中找到現成的、符合社會科學研究定義的 理論；我們所有的，只是足以發展成理論的「胚胎」。 以本土文化為根基的理論化，將是與西方建立有意義對談的最有 效途徑；也唯有如此，華人傳播學者才能夠在國際學術社群中找到自己 的位置。

A great majority of Taiwan's communication studies suffered from a lack of originality. But any attempt to develop “Chinese communication theories” would right away encounter the difficulties of defining “Chineseness”： how can we identify in a theory characteristics that are unique to a specific culture, or construct a theory that is applicable to that culture only? Secondly, systematic differences also make it impossible for us to find readily available theories in the Chinese cultural tradition. What we have, are “embryos” of theories. Theorizing based on local cultural resources will be the most effective way to establish discourse with the West; only when this is accomplished can Chinese researchers find their proper place in the international academic community.