專業主義正在曰益成為中國新聞界和新聞與傳播教育界的一個重要 議題。它的内涵是什麼？它如何正在中國新聞改革中形成？它的形成過 程如何反映出中國新聞改革中的各種矛盾和張力？這些是本文力圖回答 的問題。本文強調，專業主義是一套論述新聞實踐和新聞體制的話語， 它又是一種意識形態，它還是一種社會控制的模式。我們從新聞從業者 如何期待及建構專業名望入手，以考察在改革中的專業主義話語實踐。 本文顯示，專業主義在中國有多個傳統的淵源，面臨各種力量的制約，在實踐中具有碎片和局域的呈現。專業主義話語的建構過程是新聞改革 的一個重要向面。通過我們的分析，本文顯示，專業主義的話語在中國 新聞改革過程中具有解放的作用，預示著更加深層的變革。

Professionalism is increasingly becoming a salient issue among Chinese journalists and journalism educators. What is journalistic professionalism? How is it being constructed in China’s media reforms? How does the construction process reflect contradictions and tensions in China’s media reforms? These are the questions addressed in this paper. We argue, professionalism is a discourse on journalistic practices and institution; it is also an ideology based upon the notions of public service and public interests, further, it is a model of social control. In this paper, choosing how journalists imagine their professional fame as a point of entry, we examine the discursive practices of constructing professionalism in China’s media reforms. We show that professionalism in China has multiple traditions, faces constraints from various forces, and reveal itself in a fragmented and localized form. Based on the empirical analysis, we demonstrate that constructing the discourse of professionalism is an important dimension of the ongoing media reforms. It also signifies the deepening of the reforms.