這篇論文採取宏觀社會學的角度，研究香港傳媒教育的崛興及發展 模式。研究發現香港的傳媒教育，並非由上而下的縱向指引發展，而是 由下而上的自發性運動，與英國及加拿大十分相似，是以「新社會運 動」的形式進行。筆者在此論文中提出「網絡模式」的概念架構，從網 絡啟動、網絡形態、網絡框紐、網絡溝通和網絡鋪延五方面，闡釋香港 傳媒教育運動的性質、結構及發展過程。

In the new Millenium, media education has taken roots in schools and communities all over the world. In Hong Kong, after 1997 media education has developed rapidly and is regarded by teachers, youth workers and parents as an important and worthy topic. The aim of this study is to examine the pattern of media education development in Hong Kong by adopting a sociological perspective. Findings indicate that media education in Hong Kong takes the form of “new social movement.” A “networking model” is put forward to analyze the functions and mechanism of the Hong Kong media education movement.