本研究分析玉山虛擬航空公司討論區留言内容，發現玉山航空迷人之處，在於以專業知識與真實事件作為人們進入虛擬飛行世界的基礎，模糊了虛與實的界線。網路社群的目標必須具體明確，參與者必須完全 認同社群的目標，且願意付出時間與精力去維繫社群的運作。社群的傳 播環境必須有利於理性討論，人們才會持續付出，社群才能成長與發展。

A study of Jadeair.com.tw, a virtual aviation club, showed that activities in the form of message exchange demonstrated the principles of a virtual community. The success of Jade Air resulted from engaging in virtual flying based on real-life aviation knowledge, blurring the boundaries of real-life and virtual worlds. The results also suggest that the goal of a virtual community must be specific, and the participants must be fully committed. The communication environment should encourage discussions with logic and reason, thus reducing the possibility of flaming.