自九十年代開始，香港新聞傳播媒介的專業道德操守，有明顯 變壞變差的趨勢。本文會先從對香港傳媒操守的一些觀察，去探討 各種操守問題的不同形態，分析個別的不同成因，並作出相關的 「道德思考j (moral reasoning)，最後，透過對香港過去傳媒違反 專業操守的顯著個案分析，嘗試將過去用以研究影響傳媒表現的 「新聞典範」（Journalistic Paradigm)理論修訂延伸。分析結果發現 「利益的考慮」可以作為新的自變項因素，影響傳媒編採寫過程中 的專業操守。而在六項本質不同的「利益考慮」中，以商業利益的 考慮和政治利益的考慮最能影響傳媒操守。

Ever since the early 1990s，professional ethics in Hong Kong’s news media has clearly deteriorated. This paper first examines various types of ethical problems in the news media through the observation of their manifestations and underlying causes and then conducts moral reasoning of four different types of ethical problems. The paper attempts to modify and expand the theoretical construct of “Journalistic Paradigm,” which has been used to explain media behavior from the perspective of political ideology, by making “serving whose interests” as a new independent variable. It is found that among the six sub-variables, “serving the interests of the government / political party” and “serving the commercial interests of the media” are the two most influential factors affecting the professional conduct of the news media in Hong Kong.