此文以香港爲案例，探討外來電視傳送的價値觀。研究以 問卷調查方式進行，查詢香港市民對美國、日本及台灣電視所傳送的價値觀之看法。研究發現，香港觀眾眼中的美、日、台電視價値可分成四大類型，它們是「西方價値」、「亞洲價値」、「民族價値」及「普世價値」。比較之下，作者發現資本主義發展的程度及本國文化，都對電視傳送的價値觀產生作用。

This paper uses Hong Kong as a study case to examine the values of foreign television as perceived by the local audience. It uses a sample survey to study Hong Kong people’s perception of cultural values contained in American, Japanese, and Taiwanese television programs and their evaluation of these values. The perceived values in American, Japanese, and Taiwanese television shows indicate that there are four major kinds of values，namely, “Western values”，“Asian values”，“national values' and “universal values”. Through a comparison of the perceived values, the author finds that the degree of capitalist development and national cultures both contribute to the values contained in television.