檢視台灣相關之文獻發現，台灣有關有線電視採用因素或 採用過程之相關研究非常有限，僅有少數碩士論文從行銷的觀 點來探討有線電視之消費行爲，而且都是地區性如台北市或台 中市之研究。本研究的主要目的乃是從創新傳佈之觀點，檢視 科技特質、科技群集、大眾媒體使用、個人創新性，及人口變 項對台灣有線電視採用之影響。目前台灣有線電視之市場佔有 率已達80%左右，早已過了臨界大眾之關卡，爲了對整個有線 電視之採用過程有一個較深入的瞭解，本研究以回顧之方式要 求受訪者回答其使用有線電視之年限，以此建構出不同時期有 線電視之採用者，並以此檢視這五個變項是否在有線電視早期 傳佈及晚期傳佈出現不同之預測能力。

Using Rogers，diffusion of innovation model as a theoretical framework, this study examines the effects of innovation attributes, technology clustering, mass media use, individuals' innovativeness, and demographics on the adoption of cable television in Taiwan. The penetration rate of cable television on the island now is more than 80%, which is far past the point of critical mass. This study uses two questions, asking respondents how many years they have had cable television and if they have not adopted cable television, how likely they would adopt cable television in the future. Using the responses from these questions, this study is able to identify two stages of cable television adoption, the early stage and the late stage. A telephone survey with 1012 valid questionnaires was conducted to collect data for this study. The detailed findings are discussed in the paper.