本研究採用問卷調查法，來探討自尊、媒介負面内容與第三人效 果認知的關係，共訪問了 2,628位大學及高中學生。研究結果發現，大 多數受訪者認爲媒介負面内容對自己的影響較小，對他人的影響較大。此外，本研究也發現自我尊重比自我效能更能顯著預測第三人效 果認知與對限制媒介的支持度。

Based on a survey of 2,628 college and high school students in Taiwan, this study examines the relationship among self-esteem, negative media content, third-person effect, and support for the restriction of media. The results of this study indicate that both college and high school respondents tend to perceive negative media content to have a greater negative influence on others than on themselves. The results also show that self-respect is a better predictor of third-party perception and support for media restriction than is self-efficacy.