本研究以觀展/表演典範爲理論框架，輔以網際網路的實證 經驗資料分析，試圖探討閲聽人透過媒介影像投射而進行自我主 體建構的過程。研究場域以文學網站《村上春樹的網路森林> 爲 主，連續觀察該網站四年所蒐集的1，815篇文章。研究結果有二： 首先，村上迷群透過觀展/顧影自憐循環的過程，與村上文本產 生視野融合，並藉由重複謹愼閲讀文本，主動填補偶像文本的意 義缝隙，建構以自我爲中心的獨特理解圖像；再者，迷群的「自 戀vs.自恨J情結與當代流行文化之「把普爲任何人的結構，當作 是特爲自己的結構」（for-anyone-as-someone-structures)結合，迷 群試圖藉由獨佔偶像作家以便突顯自己的獨特風格。

This paper explores the subjectivity of audience grounded on the spectacle/performance paradigm proposed by Abercrombie & Longhurst (1998). Based on my four years of working as an ethnographer for an online fan community, Murakami HarukVs Woods, two conclusions are advanced. Firstly, through the circle of spectacle-narcissism-spectacle, audiences converge their visions with idolatrous texts while reading deliberately and develop specific significance that centers on their egos, not texts. Secondly, although texts of popular culture are for-anyone-structure, they are decoded by audiences in for-someone-stracture; thus, wrapping in for-anyone-as-someone structures, audiences exploit “self-love vs. self-hate” complexes while hoping to monopolize the idolatrous author for impressing others with unique lifestyles.