隨著行動裝置的普遍化，資策會產業情報研究所(MIC)指出，使用者在行動裝置上的遊戲時 間逐漸增加，每天平均行動遊戲時間約52.6 分鐘。因此了解遊戲介面對使用者注意力及觀看行 為的影響，將有助於改善遊戲介面的使用性及使用動機。本研究以App Store 中遊戲類為主要探 討對象，探討行動遊戲介面設計對注意力的影響。透過注意力實驗，藉由眼動儀器與腦波儀器 收集人們注意力訊息，進行分析行動遊戲介面設計因素，歸納出行動遊戲首頁出現率較高的要 素為開始按鈕、多重按鈕型態、文字按鈕，作為主要注視興趣區域。接著，依據遊戲首頁介面 配置設計的重要三項因素：螢幕方向、編排方式及元素位置，製作實驗樣本，量測56 位受測使 用者的眼動行為及腦波反應，了解對不同行動遊戲介面配置設計的注意力。研究結果顯示，以 眼動注意力為主的介面配置設計，為直向螢幕、以水平排列。「開始按鈕」水平排列於或左中位 置、「遊戲標題」位於左中側、「設定按鈕」配置於畫面左中或左上，較容易讓使用者注視。研 究結果提出易理解且易注意的配置設計，提供未來行動遊戲介面配置設計參考。

As the popularization of mobile devices, it becomes a trend that people spend more time on playing mobile game. According to the survey from the authoritative MIC (Market Intelligence & Consulting Institute) of III (Institute for Information Industry), the average time that users daily play mobile game is about 52.6 minutes and is on the rise yearly. The game interface is critical to intrigue players’ attention and affect the game usability. Thus, the aim of the study is to explore users’ attention toward the mobile game main screen. First, the three main design factors, screen direction, layout arrangement, and location, are explored from the expert interview and focus group discussion. Second, the experimental samples are set according to the variables of three factors. Then, eye tracking and EEG instruments are applied to measure participants’ attention when they look the mobile game main screens. The analyzed results of attention data yield the style with the vertical screen and the horizontal layout more attracts eyes’ attention. It is founded that some design will be easily noticed to users: the stat button on horizontal arrangement and central-left position, the game title on the central-left position and the setting button on the central-left or up-left position. The conclusion could be the reference to the interface designers.