本研究以大臺北地區高中職學校餐飲管理科學生為研究對象，探討學校品牌形象、 學習行為、學習成效之間的關聯性，以及透過學習壓力的干擾是否會對於學習行為與學 習成效產生影響。採分層抽樣的方式進行問卷調查，受測對象以大台北地區高中職餐飲 科曰間部一年級至三年級學生為研究對象，問卷共計發放1200份，回收有效問卷為1098 份。研究結果顯示：學校品牌形象與學習行為有顯著的正向影響；學生之學習行為與學 習成效有顯著的正向影響；學校品牌形象與學習成效有顯著的正向影響；而學習行為會 對學校品牌形象與學習成效之間產生中介效果；學習壓力會對學習行為與學習成效之間 產生干擾效果。

This research aims to explore the relationships among school brand image, learning behavior and leaning effectiveness in food and beverage management department of vocational high school in Taipei. The moderating effect of the learning pressure on learning behavior and learning effectiveness was also be examined. The questionnaire was used to collect data through stratified sampling method. Juniors and seniors in food and beverage management department in vocational high school were recruited in this study. A total of 1200 questionnaires were collected with a response rate of 91.5%. The study results showed that (1) school brand image had a significant positive effect on learning behavior; (2) learning behavior had a significant positive effect on leaning effectiveness; (3) school brand image had a significant positive effect on leaning effectiveness; (4) learning behavior had mediating effect on the relationship between school brand image and leaning effectiveness and (5) learning pressure has moderating effect on the relationships between learning behavior and leaning effectiveness.