協同供應鏈和銷售鏈已成為電子商業重要策略與運作問題。為了強化為電子商業， 組織必須連結協同供應鏈和銷售鏈的策略於電子商業。這篇論文的目標是在電子商業協 同供應鏈和銷售鏈下構建策略架構。在這目標下，本研究廣泛地探討文獻，包含協同供應 鏈管理和銷售鏈管理的過程及相關的業務。本研究建議e-business 應用架構，此架構制定電 子商務策略和實施的方法。組織可根據此策略架構，而制定使用此框架的電子商業實施 的解決方案，增加e-business 開發成功的機會。個案說明架構的內涵，做為企業應用典 範。

Supply Chain Collaboration and Selling Chain Management are important strategic and operational issues in e-business. In order to enhance e-business, an organization must link it to both supply chain collaboration and selling chain management. The aim of this paper is to build a strategic management framework for e-business. The paper provides an extensive review of literatures on supply chain collaboration and selling chain management, as well as e-business practices. This paper presents a e-business application framework for organizations. The framework provides a holistic approach to e-business strategy formulation and implementation. Organizations can work out a comprehensive business solution for their e-business implementation using this framework. This framework aids in increasing the chance of a successful e-business development. In addition, this case study has provided the content of the framework, serving as a reference for business application.